Trustmark Progress Log for June/July 2018

What has been happening with the Trustable Technology mark, ThingsCon's IoT trustmark project? We are committed to developing this and learning out in the open. Learn more about this project on the ThingsCon IoT Trustmark page. You can read all other trustmark updates on the ThingsCon blog or over on the ThingsCon channel on Medium. This research is conducted as part of my Mozilla Fellowship.

Progress & activities

Combined monthnotes for June and July since I've been traveling and took a little time off. Everything's back online now, so here goes:

I've been working on branding with Pete Thomas. We got a name, the Trustable Technology mark. The new website, once it's live, will be at (Currently it forwards to Visuals will also come soon. Thanks to Pete, we now also have a fancy new presentation template, like so:

In mid-July we had a ThingsCon Salon Berlin dedicated to the trustmark, together with fellow Mozfellow and NYU law prof Jason Schultz. Here's the video of our shared presentation:

Started outreach to potential launch partners as well as companies to test the prototype of our self-evaluation tool.

Thanks to a masters student at the Technical University in Dresden, we'll have some proper academic user research soon about the way a trustmark for IoT might influence user behavior around digital voice assistants.


I was very happy to be interviewed by Christoph Koch for the current issue (07/2018) of Brand Eins. We spoke about the Internet of Things (IoT), how it challenges the notion of ownership, and how we can know which products to trust. Featuring the Trustable Technology mark we've been working on!

Read it here (in German): "Wem gehört mein Auto?"

Upcoming events/appearances

Friday, 3 August, we'll be at ThingsCon Salon Cologne to discuss the Trustable Tech mark. In late October, Mozfest in London will feature a session or two about the trustmark. And at the big annual ThingsCon Conference (this time in Rotterdam!) we'll explore it at some more detail, too.

Next steps

  • Finalize trustmark criteria and gather more feedback.
  • Prototype the concrete self-evaluation tool, i.e. the online form at the center of the work.
  • Think about enforcement and governance of the trustmark over time.
Peter Bihrtrustmark